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Introducing the 2021 Classy Awards Leadership Council

Classy

Army Traumatic Brain Injury Program, developing the Army’s brain injury prevention and treatment strategies for soldiers . The work of the organization was recently recognized with the Nobel Peace Prize for its efforts to combat hunger and bettering conditions for peace by preventing the use of hunger as a weapon of war .

Award 57
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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

These triggers spark your brain’s attention response by appealing to basic aspects of what makes us human. For empathy, Parr uses the example of the BatKid story from Make-A-Wish Foundation in San Francisco. The triggers are: Automaticity: Uses specific sensory cues like colors, symbols, or sounds to get attention.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

When Batkid saved San Francisco, the whole country watched. Micro content has trained us to prefer our information bite-sized rather than super-sized. If you’re a fan of the trilogy, you’ll understand: 5 Important Marketing Lessons Nonprofits Can Learn From The Hunger Games. And we talked. Tell stories.

Story 54