Beneblog: Technology Meets Society
FEBRUARY 18, 2019
People with disabilities like blindness, visual impairment, dyslexia, physical limitations and returning vets with brain injuries -- anyone who cannot simply pick up a printed book and read it. The nonprofit Benetech team built the revolutionary Bookshare library for this community, all online, and based on the powerfully flexible ebook.
Bloomerang
OCTOBER 23, 2023
Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events. While all three approaches communicate the same story to the audience , the tone or language changes how the nonprofit connects or attracts the audience.
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Beneblog: Technology Meets Society
FEBRUARY 3, 2016
As the founder of the largest library for people who are blind or who have other significant disabilities that prevent them from reading printed texts (such as dyslexia or brain injuries), I think this is a terrible idea. We now have volunteers throughout India adding local language titles such as Tamil into Bookshare.
Connection Cafe
AUGUST 16, 2016
Use language that is all about you. Utilitarian language quickly becomes part of the loud fundraising noise that barrages your donors, especially at year-end. Our brains are wired so that we must feel something before we can make a decision. A Story: Inspiring Language. The wrong way to keep your donors giving: 1.
Connection Cafe
JANUARY 6, 2014
First, believe deeply – in your heart and then in your brain – that donors matter. Speaking your donors’ language — lose the jargon! p.s. Look out for our upcoming eBook on donor retention. If you thought these tips were useful, you’re going to love the full donor retention eBook.
Bloomerang
MAY 28, 2021
In our brains, in the back of our brain here is our instinct, that fight or flight. ” And so when we pitch ideas, people tend to go into the back of their brain and now they’re kind of poking holes at your idea. Our prefrontal cortex of our brain is where. One is this ebook. I talked about the brain.
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