Ice Bucket Challenge: Can Other Nonprofits Reproduce It?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 26, 2014
2) Playing on Memes: The campaign took advantage of social media narcissism for a good cause. 6) Social Proofing the Call To Action: Another reason is the social proofing element or social validation , where friends tag their friends on social network.
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