Beth’s Surprise Party: A Case Study in Crowdsourced Action
Amy Sample Ward
JANUARY 12, 2010
Here are some reflections about how we used crowdsourcing techniques for a very fast-moving campaign and lessons learned that may apply to your work. And we wanted it to be easy to do – write a blog post! Here’s a copy of the initial email as an example: Subject: Help wish Beth Kanter a happy 53rd! Hi friends-.
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