Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link].

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2008

What are some techniques and tools for interactive presenting? m now adding a section suggesting that the moderator first poll his community using some of these tools, and to also monitor the back channel in real time, while not all conferences will embrace a back channel, it???s I had these directed to my cell phone.

Tools 50

Tools Poll Channel Blended 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105