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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. There are a few key ways a nonprofit’s mission or program can become the “hero” of their fundraising campaigns: Tell emotional stories about the mission’s impact on real people’s lives.

Lesson 59
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5 Nonprofit Tips to Boost the Website Experience for Members

DNL OmniMedia

For your membership program to be successful, you must make it easy for people to become members and facilitate their ongoing engagement. This could include discussion forums, live chat support, or interactive polls and surveys. It’s where they learn about your mission, find ways to get involved, and connect with other supporters.

professionals

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End-of-Year Event Fundraising

The Modern Nonprofit

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. And for an extra high-touch, incentivize sponsors by including thanks in direct mail programming brochures. Many of us would jump at the chance to get dressed to the nines again!

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How Corporations Can Improve Workplace Giving without Increasing Administration

Givinga

A Glassdoor poll found that 75 percent of the workforce expects employers to support important initiatives in their communities.¹ That’s given rise to multiple corporate responsibility programs, including philanthropy initiatives like employee matching gift programs, grants from private foundations, and volunteering events.

Giving 40