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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards. Highlight growth in conversions.

Lesson 59
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Do You Need a “Communications Manager” or a “Community Manager” at Your Nonprofit?

NTEN

I also informally polled the NTEN community. If you blend the job into one person, you have to make sure that person understands these two parts of the whole, and how they intermingle and influence each other.". Do you need a Communications Manager or a Community Manager for these new channels? What's the difference?