Whole Whale
SEPTEMBER 8, 2023
A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards. Judge appeals by participation, not industry acclaim.
ASU Lodestar Center
MAY 18, 2016
Helms founded Goodwill in 1902, described it as an “industrial program as well as a social service enterprise.” His vision and business model set an early course for what today has become a $4 billion organization (Goodwill Industries International, 2015). In 2014, Goodwill received $3.94
NonProfit Hub
FEBRUARY 5, 2016
On April 8th, we’ll have an entire day of presentations by nonprofit industry leaders. Practice time to combine/blend your people and money story. Social sector organizations address our nation’s most challenging issues—poverty, homelessness, social justice, education and the environment. and streamed online. Jeff Kutash.
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