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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Use time-limited offers to create urgency. Personal stories, donor benefits, time sensitivity? Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Google Analytics is a must-use tool to help understand your campaign performance. Passionate explaining of impact?

Lesson 59
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. How do they spend their spare time? How old are they?

Analysis 105
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5 Nonprofit Tips to Boost the Website Experience for Members

DNL OmniMedia

Quick load times: Making sure that your nonprofit’s website is optimized for fast load times so members don’t have to sit around and wait is crucial. This could include discussion forums, live chat support, or interactive polls and surveys.

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End-of-Year Event Fundraising

The Modern Nonprofit

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. You can make it a contest with prizes, or you can use this time to cook to feed the hungry together or make holiday cards for kids in shelters.