Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. Google Analytics is a must-use tool to help understand your campaign performance. Blend time-tested principles with bold new applications.
Let's personalize your content