Boosting Your Association's Revenue with Attractive Microcopy
Association TV
NOVEMBER 16, 2021
If your website is the restaurant, your microcopy should be your flashing neon bathroom sign (Not literally of course). Your audience expects a dash of microcopy indicating who’s on the other end of that address and ideally, a call to action asking them to email about a specific subject like “For more information” or “To request a quote.”.
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