Whole Whale

SEPTEMBER 8, 2023

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. They may have very different ideas on this topic.

Analysis 105

Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2008

m now adding a section suggesting that the moderator first poll his community using some of these tools, and to also monitor the back channel in real time, while not all conferences will embrace a back channel, it???s There are different methods of incorporating audience feedback depending on the format of the panel or session.

Tools 50

Tools Poll Channel Blended 50

NTEN

JUNE 6, 2011

More individuals are engaging in online communities, made more mainstream thanks to Facebook and Twitter, due to the new way we now find and filter information: online, often via online communities or community-generated information. What's the difference? I also informally polled the NTEN community.

Management 90

Management Communication Community Roles 90