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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

There are tons of ideas that you can shop on Meta (Facebook) Ads Library. Focus on optimizing donation channels for mobile. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Track donation source data to optimize outreach channels.

Lesson 59
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. ” Facebook Ads as Filters. Survey Your Tribe.

Analysis 105
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Do You Need a “Communications Manager” or a “Community Manager” at Your Nonprofit?

NTEN

More individuals are engaging in online communities, made more mainstream thanks to Facebook and Twitter, due to the new way we now find and filter information: online, often via online communities or community-generated information. Do you need a Communications Manager or a Community Manager for these new channels?