Beth's Blog: How Nonprofits Can Use Social Media
APRIL 3, 2018
Here’s a sampling of just a few: How do you create ideas that the crowd embraces, makes stronger, and spreads? How do you blend? It encompass mindset and ways of working which can be used to exercise new power despite whatever platform or tool is available to us. How do you decide which one is best for a particular situation?
Amy Sample Ward
SEPTEMBER 18, 2012
“ 72% of the 209 respondents describe their approaches to personal/professional use of social media as either ‘blended’ or ‘segmented by channel’ ” Facebook friends aren’t created equal; or, rather, Facebook gives you the options to treat your friends differently. Choose your own path!
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Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. What websites and blogs do they read? How old are they?
Amy Sample Ward
AUGUST 24, 2012
To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.
Amy Sample Ward
JUNE 24, 2010
It’s like they just want to quietly blend in, when what they really need to do with their marketing is stand out! From there, I write a weekly e-newsletter and I blog a couple of times a week. I talk about several ways to deal with that kind of fear in the book. NonprofitMarketingGuide.com is the home base.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
In the next section of the presentation, I use my blog as an example of going through a traditional ROI process. I've been doing the ROI analysis openly on my blog for the past two years and the presentation uses a slightly more refined version of this benchmarking process. Unique Blog Readers. Engagement. Other Data.
Museum 2.0
NOVEMBER 10, 2009
I spoke about the importance of designing intentional frameworks for asking visitors questions, based on this blog post. The REFLECTS project blends practical institutional demands with deep research. How can a device-based guide offer the same range of experiences packaged in a small container?
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