How are you using metrics, benchmarks, and experiments to improve your Facebook presence?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
My experiments were quite granular: What gets more interactions - sharing video or photos or links? The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. What I'd like to see is a social network analysis of active fans and their relationships with others.
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