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10 Ways Nonprofits Can Use Blogs and Bloggers to Support Their Cause

Have Fun - Do Good

Beth Kanter raised $50,000 for the Sharing Foundation using a Network for Good Badge and similar tools to the ChipIn campaign, in three weeks. Widgets like ChipIn and Network for Good Badges , and services like Firstgiving make it easy for them to support your cause. Chez Pim raised almost $62,000 with her Menu for Hope Campaign in 2.5

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Everything You Wanted to Know About Online Fundraising in a Bad Economy - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The target demographic is the internet. You can make it exponentially better if you build a ning type community where members share shopping experiences, "best deals" discount codes, etc and vie for a "most prolific shopper" award badge they can put on their profile. Have you heard of Justine Lam?