The Dallas Museum of Art Took a Major Risk, and The Outcome Has Been Remarkable.
Connection Cafe
MARCH 28, 2014
About a year ago, the Dallas Museum of Art did something truly innovative. Dallas Museum of Art has taken the concept of website and email marketing metrics and made them analogue. Instead of click through rates on a link, they can see which gallery a member visited. They made admissions and memberships totally free.
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