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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Persona Development Now that you have a lot of really insightful data, it is time to create the avatar of who your ideal donor is. She mainly gives by clicking the donate button in the bio link or on Instagram stories. For instance, Annie enjoys stories of how her money is making a difference, but hates barriers to giving.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. For example: 1.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Does it tell our nonprofit’s story? There’s way too much marketing happening on social networking sites and not enough storytelling.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Does it tell our nonprofit’s story? There’s way too much marketing happening on social networking sites and not enough storytelling.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Even more cumbersome is the trend to not only publish your stories on your blog and website, but to also have to publish them on Medium , Steller , as Facebook Notes , on LinkedIn Publisher , and soon directly into Google.com. Your nonprofit blogs or publishes a story on your website at least twice monthly. We’ve all heard it.

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Tips for Making the Most of Tweetups

Amy Sample Ward

Tip #1: Share Great Stories. You aren’t bound to 140 character updates any more, so let your storytelling flow! NFPTweetups and other events where online networks come together offline are unique opportunities and hear from practioners and colleagues and get the “real story.&# Lesson: Listen! So, make friends!

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