[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network
Nonprofit Tech for Good
NOVEMBER 21, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. We have over 70 affiliates in the U.S. 1) Using Google Analytics to track referrals to www.pancan.org from social networking outlets. (2)
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