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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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11 Nonprofits Utilizing the New Twitter Profile Design

Nonprofit Tech for Good

In that case, go to Bing Images and search by color (to match your nonprofit’s avatar ) and you’ll be presented with hundreds of potential header images that could look as good as the eleven chosen by the early adopter nonprofits listed below: 1. National Parks Conservation Association :: @ NPCA.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Using a horizontal logo for your avatar.

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How Multi-Chapter Nonprofits Can Create a Consistent Brand on Social Media

Nonprofit Tech for Good

Step 2: Create avatars and banners for your chapters. On your nonprofit’s website, the head office should offer a downloadable version of your nonprofits primary avatar (250 x 250 pixels). If they do not have the capacity, then the head office must customize the avatar for them. Step 3: Create a best practices document.

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11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks. United Nations Children’s Fund (UNICEF) :: unicef.org. Custom-designed Twitter and YouTube Channel backgrounds. Consistent publication of fresh content to a blog or website.

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HOW TO: Create a Foursquare Page for Your Nonprofit

Nonprofit Tech for Good

2) Title your Page and upload your nonprofit’s avatar, a page banner, and write a sidebar title and page description. They want to know there is a real person behind the avatar. For example, when I linked with Twitter (@ nonprofitorgs ) my new Foursquare Page URL became foursquare.com/nonprofitorgs.

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HOW TO: Tap into the Power of Cause Awareness Days

Nonprofit Tech for Good

Many of the international days are sanctioned by the United Nations. In addition there are also popular awareness days that are national and local (search“awareness days”). Be sure to embed your avatar or logo and the hashtag for the campaign on the images and graphics.

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