Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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Social Media Avatar Media Ratio 271

Nonprofit Tech for Good

NOVEMBER 21, 2010

What was the very first social media tool your organization utilized, and when? The 1 st tool was MySpace back in 2007. What social media tools are you currently utilizing? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I am tracking the ROI.

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Cancer Social Media Los Angeles Action 210

Nonprofit Tech for Good

JULY 9, 2012

The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.

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Social Media Media Management Social 257

Nonprofit Tech for Good

JANUARY 3, 2012

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Learn basic HTML. Can you opt-out of print materials?

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Social Media Media Management Social 228

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

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Practice Online Fundraising Nonprofit 342

Nonprofit Tech for Good

JANUARY 14, 2013

It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), and training (HTML, photo-editing, social and mobile media best practices ).

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Social Media Media Management Social 225

Nonprofit Tech for Good

MAY 18, 2013

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

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Social Media Social Chapter Media 252