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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Experiment with social media dashboards. Hire a graphic designer to design a square avatar(s). Experiment with HootSuite (or TweetDeck). Experiment with Twitter social good apps and portals. Create a Flickr account. 3) YouTube.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. All nonprofits should also experiment with Twitter. LinkedIn is a powerhouse in ROI.

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Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

There’s a powerful synergy that begins to occur when your nonprofit has a presence on multiple on social networks and unfortunately most nonprofits never get to experience it due to capacity issues. A good social media manager has experience with online communications and fundraising. can produce significant ROI is a myth.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML.

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11 Types of Photos Nonprofits Should Post on Social Media

Nonprofit Tech for Good

My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. Photos with Your Nonprofit’s Logo or Avatar. Call to Action Photos.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Flickr and Pinterest: 5 Hours Weekly. That said, a couple of minor tweaks are necessary.