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Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 5, 2006
Mobilize: Give people something to do. Today, I got a report via the TechSoup Second Life listserv about an awareness-raising campaign for homeless children in Second Life - reported here , here and here. Rik visited the homeless avatar: I decided to pop into SL to check it out. Educate about your cause. And not just fundraise.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 6, 2006
My social marketing colleague Craig Lefebvre, who has a blog ( On Social Marketing and Social Change ), asked me to expand some comments I had made on the Social Marketing Listserve as a guest blogger. giving people all the facts and showing them why taking a particular action is in their best interest or is good for society in general.
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