Second Life: Issue Awareness Raising Campaigns
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 5, 2006
Mobilize: Give people something to do. Rik visited the homeless avatar: I decided to pop into SL to check it out. I found a bedraggled looking avatar sleeping in a cardboard box with a crude sign asking for donations. "Hey, idiot, get your head out of the digital sand and pay attention to things that matter."
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