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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add a your nonprofit’s Twibbon/avatar to your Google Profile picture. Even though Google Profiles must be individuals, you can still help brand your nonprofit by adding your nonprofit’s Twibbon/avatar to your profile picture: 5. Add Google’s +1 button to your desktop and mobile websites and blog.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit. In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit. In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook.

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10 Popular #Hashtags for Nonprofits

Nonprofit Tech for Good

When Twitter first launched it did not have a search function, so to be able to have conversations via Tweets beyond Replies, hashtags were necessary. I use it to call people to action to benefit a nonprofit/charity: Example Tweet: #CharityTuesday :: Add a “Cause&# Twibbon to your Twitter Avatar: [link]. A final note.

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50 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Simply enter your nonprofit’s name and Addictomatic then creates a page of all your search results for easy future reference. Addictomatic :: addictomatic.com. Alexa Top Sites :: alexa.com/topsites.

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Interview with Jonathon Colman: Social Media Secrets from a Green Geek

Beth's Blog: How Nonprofits Can Use Social Media

Jonathon Coleman's Twitter Avatar. Jonathon Colman is the Associate Director of Digital Marketing for The Nature Conservancy, where he works on a team that is charged with the strategic marketing and promotion of The Conservancy's primary web site, nature.org. Social Media tools during your time with The Nature Conservancy.