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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. They’re dictatorships and they alone decide what criteria they use, and they almost never publish this information,” said Jamie McClelland, technology systems director for the Progressive Technology Project in Austin, Texas.

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Great reads from around the web on March 30th

Amy Sample Ward

Growing Virtual Roots – How our online efforts led to amazing offline results – A great case study in community organizing, on and offline, from Accelerate Brain Cancer Cure. "From But if you subscribed us to your organization's bulk email list without our permission, then you are sending us spam."

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[VIDEO] The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

At least wait an hour because we’ve got some good year-end tips for you from my good buddy, Rachel Muir, joining us from beautiful Austin, Texas. No spam here. Teresa said, “I’m raising money for lung cancer research. You can go on our website, learn all about us, watch videos, pretty easy to find.

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