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Generating Buzz: Using Social Media to Drive Website Traffic

NTEN

The tools have changed, but the need for knowing your audience, having an end goal, testing theories, and acting on lessons learned remains the same. We looked at the site's stats over the last year and made the goal: double the site's traffic in the coming year. Know Your Goals. Good goal: "Increase inbound links by 200%."

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6 Takeaways From ShareThis’ Study on Social Sharing

NetWits

Interesting to me, though, is that “Other&# (which includes blogging, StumbleUpon & Digg ) and Twitter –mostly open networks–have higher average clicks than private networking tools Facebook and email, at 5.3 Takeaway: While Facebook is important for inclusion, it is not the end-all, be-all of social sharing.

Studies 258
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SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

NWF's Twitter presence has grown because while I want NWF to still serve as the roll-up account for all of the programs, I wanted to give a chance to some of the program managers to create friendships with Twitter users from their specific audience. But from my stats surcease of sorrow, I realized - some things you can’t keep score.

ROI 76
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. We're not going to debate: Google Reader Stats Are Bullshit - but if you want some tips on how to do that, see Avinash Kaushik's Convert Data Skeptics). Audience: Who is coming?

Metrics 56