Generating Buzz: Using Social Media to Drive Website Traffic
NTEN
OCTOBER 29, 2008
The tools have changed, but the need for knowing your audience, having an end goal, testing theories, and acting on lessons learned remains the same. We looked at the site's stats over the last year and made the goal: double the site's traffic in the coming year. Know Your Goals. Good goal: "Increase inbound links by 200%."
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