How Can You Attract New Audiences Without Alienating Your Base?
Museum 2.0
JULY 7, 2010
Most of my work contracts involve a conversation that goes something like this: "We want to find ways to make our institution more participatory and lively." We want to cultivate a more diverse audience, especially younger people, and we want to do it authentically." Audience development is not an exercise in concentric circles.
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