Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2017

My colleague, Julia Campbell, has just published a book, “ Storytelling in the Digital Age: A Guide for Nonprofits ” and was kind enough to share an advanced copy. This comprehensive book covers the following: Part One addresses storytelling readiness, especially now to transform your nonprofit’s culture.

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Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

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Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. .

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Media Cause

OCTOBER 17, 2022

billion visits per month ( blog.hootsuite ), and AdEspresso reports that 200 million people visit an Instagram business profile everyday, with 66% of those visits coming from users that do not yet follow them. While keeping this top of mind, you should ensure you give your audience what they want and need. SEO best practices .

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Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. 3) Create strategic Facebook Ads.

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The Storytelling Non-profit

SEPTEMBER 14, 2021

In this post, you’ll learn why storytelling is a key component of your year-end fundraising campaign and how to start planning the storytelling aspects of your campaign today. . Storytelling for Fundraising – It’s a Non-negotiable. Donors care about how they are helping the people you help.

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Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

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Candid

MARCH 22, 2022

But how exactly do you craft a story, and digital storytelling strategy, that will draw new supporters’ interest and spur your followers to act? In this two-part course you’ll learn how to use a simple storytelling framework and decision science to enhance the clarity of your organization’s digital communications.

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EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) How many people will your organization provide ‘x’ resource with ‘y’ dollar amount? Use audience segments to appeal to your target audiences.

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Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving.

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Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels. 7) Tell your story.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. If you produce a video, you can use it for PSAs, social media and direct people to it via email.

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

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Forum One

AUGUST 3, 2023

Forum One partnered with March of Dimes to consolidate their more than 40 web platforms to develop an easy and streamlined experience for audience members to engage as they like, as well as create a website that could clearly communicate their mission. Endowed by Dr. Ruth J.

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Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

People expect a modern and straightforward donation process that mimics a checkout page like those of our favorite e-commerce brands. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. The Current State of Giving Tuesday Fundraising.

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Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. Abby : Nonprofits know they shouldn’t be asking EVERY time they post on social media, but a lot of people are looking for some inspiration for what to post when they’re not making appeals.

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Connection Cafe

SEPTEMBER 27, 2019

One of the most effective ways this can be done is through storytelling. But how do you craft your story in a way that gets across your message while emotionally connecting with people? Topics Discussed in This Episode: Why stories are so valuable in getting people to engage with an organization or cause. Blackbaud University.

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TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage.

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sgEngage

OCTOBER 11, 2023

Finding people who genuinely care about your cause is like making a new friend; it takes time and effort. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. What’s a fundraiser to do when you feel like you’re all out of ideas?

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Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Express Gratitude When sending direct mail to current donors or people who made a donation in the past, always start with “thank you.” Direct mail is too often associated with the past.

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Neon CRM

OCTOBER 6, 2023

They cater to a broad audience and are often more affordable, making them an excellent choice for attracting a large number of attendees. Group Tickets: These tickets are designed for groups of people attending together, offering discounts for purchasing multiple tickets.

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Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

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Forum One

APRIL 8, 2021

Start by understanding your audiences and tailoring content and outreach to their needs. Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Walk: Collect data and determine what it is telling you about your audiences.

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Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Build your audience persona. When you make your audience persona, first consider your current donors.

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Forum One

NOVEMBER 2, 2023

NRDC Gold – Nonprofit Since 1970, NRDC has been working to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends. Overall, this work has helped to empower NRDC’s content managers, engage their audience, and amplify their impact. Endowed by Dr. Ruth J.

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The Storytelling Non-profit

JUNE 5, 2022

KNOW WHO YOU’RE WRITING TO: A very important fundraising advice is to identify who your target audience is. As a non-profit organization, we communicate with different type of audiences. We want to make sure people know why we're writing to them, what's in it for them, and why they should continue to read.

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Get Fully Funded

FEBRUARY 2, 2022

Utilize storytelling in your communications. Utilize storytelling in your communications You have probably heard this advice before but it’s not always clear exactly how you actually achieve it. Storytelling is important because it helps your audience better understand and connect with the work you’re doing.

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Get Fully Funded

JANUARY 30, 2022

Utilize storytelling in your communications. Utilize storytelling in your communications You have probably heard this advice before but it’s not always clear exactly how you actually achieve it. Storytelling is important because it helps your audience better understand and connect with the work you’re doing.

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Connection Cafe

DECEMBER 18, 2019

Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. Personalize through storytelling : To get young Americans invested in a cause, make a personal connection through storytelling related to the nonprofit’s.

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Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. Why do people give so much money to charity during End-of-Year (November – December)? One unique storytelling approach they used was giving handles.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2016

During the chat, @GivingTues will start with welcomes, and then lead a discussion about storytelling best practices. MyGivingStory, in its second year, is a nationwide campaign and social media storytelling contest to inspire public discussion about the reasons people give. Nonprofit Storytelling Conference. Blog Posts.

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