Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. 10) Inspiring Call to Action: Effective storytelling captivates and inspires action.

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Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. Your audience can’t connect strongly with just a bunch of words on a screen. Look at her eyes.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2015

Parr uses the metaphor of building a fire to describe how capturing attention works. The final stages is the bonfire or what Parr calls long attention or your audience’s long-term interest in an idea, product, message, cause, or whatever. Mystery: Creates uncertainty or suspense to keep the audience intrigued until the end.

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Neon CRM

SEPTEMBER 20, 2023

Donors understand that their $30 will not realistically solve hunger in their city. They know they’re not solving hunger on a huge scale. But they do know they’re solving hunger for a family, and that’s a powerful motivator.

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Connection Cafe

MAY 7, 2015

An early trip to Kenya with World Vision to photograph their hunger relief efforts really cemented my conviction in this work. Over my career, it’s been incredible to watch the audiences for stories just explode. For me, it’s been fun to see the audience become exponentially bigger over time.

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Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Consistently finding and creating content that resonates with your audience can be a struggle. Creating share-worthy content means understanding your audience and the story they want to tell.

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