One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019
Connection Cafe
APRIL 19, 2019
According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. Adrian Sargeant says “a 10% increase in donor retention can increase the lifetime value of your donor database by 200%.”. And they regularly maintain and update their database.
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