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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

Does it feel like your attention span is getting shorter? Attention spans have been falling over the years and are now at an all-time low. You’ve got to grab your supporters’ attention quicker and produce engaging material they want to read. And that can be tough, particularly when it comes to your organization’s e-newsletter.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

The challenge is grabbing your visitor’s attention. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Write a headline for your story that tells the visitor what your organization does.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

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How to Makeover Your Nonprofit Homepage: 3 Top Strategies

Greater Giving

Showcase your mission statement as a sub-headline beneath your nonprofit’s name to grab your visitors’ attention and let them know what your organization is about right off the bat. Bring attention to the various issue areas that your nonprofit is working to solve to emphasize your nonprofit’s purpose.

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5 Charity Newsletters to Learn From

The Storytelling Non-profit

Charity newsletters are an essential communications tool. Your newsletter has the ability to inspire, connect, and raise money. The content you select for your newsletter can make all the difference. But, what if you're not sure what content to include in your charity's newsletter? After recent post where I wrote about.

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10 Ways Nonprofits Can Use Blogs and Bloggers to Support Their Cause

Have Fun - Do Good

About 100,000 new weblogs were created each day According to the Pew Internet & American Life Project report, "Bloggers: A Portrait of the Internet’s New Storytellers" from July 2006: 8% of Internet users, or about 12 million American adults, keep a blog. Today, the blogosphere is doubling in size approximately every 230 days.

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