Amy Sample Ward
JANUARY 15, 2010
zerostrategist : Google / China comes to mind! realize_ink : Q3: empowerment & ownership. zerostrategist : @ChristinasWorld It IS tiring, mastering the art of the “light touch / soft ask&# is not easy to keep that campaign momentum going. Thank god for SMS, proxy servers & smart mobs right?
Tech Soup
FEBRUARY 17, 2016
" For example, World Wildlife Fund ran a campaign in China to encourage people to drive less. " An example is a campaign sponsored by the Women Empowerment Program at the Hariri Foundation in Lebanon. WWF created an enormous, cloud-shaped balloon and attached it to a car's tailpipe.
Tech Soup
FEBRUARY 17, 2016
" For example, World Wildlife Fund ran a campaign in China to encourage people to drive less. " An example is a campaign sponsored by the Women Empowerment Program at the Hariri Foundation in Lebanon. WWF created an enormous, cloud-shaped balloon and attached it to a car's tailpipe.
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