Artist Museum Place Teen 
Museum 2.0
MAY 21, 2014
I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. Over the past three years, we''ve tripled our attendance, doubled our budget, and, most importantly, established deep and diverse relationships with community members, artists, and organizations across Santa Cruz County.
Amy Sample Ward
JUNE 21, 2011
Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image. Trying to engaged the teen-to-twenty-something who normally may not use the research library. Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image.
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Museum 2.0
MARCH 4, 2015
This week marks five years since the book The Participatory Museum was first released. Across the museum field, the questions about visitor participation have gone from "what?" Over the past four years, I''ve been running a small regional art and history museum in Santa Cruz, CA. and "why?" to "how?".
Museum 2.0
FEBRUARY 9, 2010
Recently, I was giving a presentation about participatory techniques at an art museum, when a staff member raised her hand and asked, "Did you have to look really hard to find examples from art museums? Aren't art museums less open to participation than other kinds of museums?" I was surprised by her question.
Museum 2.0
JULY 26, 2010
I'm fascinated by these places because of their ability to attract diverse audiences to idiosyncratic experiences, and I'm curious how they stay afloat. From a museum perspective, I think there's a lot to learn from these venues' business models, approach to collecting and exhibiting work, and connection with their audiences.
Museum 2.0
JANUARY 24, 2011
This post features an interview with Sarah Schultz, a museum staffer at one of the institutions Light profiled in the book (the Walker Art Center). Guard staff who are willing to let an artist step between two panes of glass to perform. In the 1990s, we decided we wanted to engage a teen audience. That's how we build trust.
Museum 2.0
SEPTEMBER 20, 2011
Last Friday night, my museum hosted a fabulous (in my biased opinion) event called Race Through Time. When Friday night rolled around, we did see a crowd that skewed decidedly younger and hipper than our standard museum audience. Performances just for teens. Late night mixers at museums for young adults.
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