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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

One that has found remarkable success is California’s Santa Cruz Museum of Art & History. At the time, we thought it was financial trouble, but it turned out it was much deeper than that,” Simon says. I see race as the most important audience diversity issue of our time. Conference sessions on reaching young people.

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Guest Post: Community and Civic Engagement in Museum Programs

Museum 2.0

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

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Building Community: Who / How / Why

Museum 2.0

These are the slides and notes for the talk I gave at the American Alliance of Museums conference on Monday, April 27 about the Santa Cruz Museum of Art & History. When I became the director of the Santa Cruz Museum of Art & History four years ago, I took this work with me. We exist for people who live in Santa Cruz County.

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Who Counts? Grappling with Attendance as a Proxy for Impact

Museum 2.0

Summertime concerts at the history museum? Internal to an individual museum, relative attendance--changes over time or program--can yield useful information. We also focused this year on working with the countywide adult education agency to start an intergenerational science program at three senior centers throughout St.