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Leah Jones Is Taking A 3-Day Journey To Fight Breast Cancer and Social Actions Can Help You Find Other Related Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2008

Last December, Susan Reynolds , an artist and social media maven, was diagnosed with Breast cancer. She announced on her blog, " I use Twitter to fight Cancer " and without any formal blogger relations campaign, well-known and influential bloggers blogged about her situation and changed their avatars to include peas.

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NPTech Summary: Happy Holidays!

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2007

It all started when Susan Reynolds , a social media maven and artist, was diagnosed with breast cancer and started a blog to write about her experience and used twitter to fight her cancer. See the flickr pool of pea avatar photos. What lessons can nonprofits take from this in using social media campaigns for social good?

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