article thumbnail

10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Using a horizontal logo for your avatar. That said, I have literally “liked,&# “followed&# and “friended&# more than 100,000 nonprofits.

article thumbnail

10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Compared to other social networks, LinkedIn Ads are expensive and the site spends your money fast. Lastly, and unique to LinkedIn, is the ability to publish articles.

Linkedin 361
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

.” It’s worth noting that beginning July 31 Google made it mandatory that all Google Profiles be public which means that your first name, last name, and profile picture will be visible when you participate in public Google Products such as Google Places, Maps, Images, Sites, etc.

Google 204
article thumbnail

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

Not everyone is a natural-born Twitterer, and it may take time to find the right person at your nonprofit to be the voice(s) behind your Twitter avatar, but it’s worth the investment of resources. As the site continues to grow in popularity and functionality, that amount could easily increase.

article thumbnail

Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” 522 clicks to my site at a cost of $0.29 Here are a few guides for popular sites to get your tracking codes set up: Google Remarketing Tag.

Ideas 111
article thumbnail

Nonprofit Technology Rockstars: Jason Shim

Tech Soup

He publishes how-to articles on NTEN, TechSoup Canada , and the surprising Nonprofit MarCommunity site. He is a contributing author to the book, Halos and Avatars: Playing Video Games With God. He has led crowdfunding initiatives across a variety of platforms for different organizations. He has served on multiple charity boards.

article thumbnail

Guest Post by Amanda Rose: Reflections on Cause Fatigue

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Last week, I wrote a reflection on a CNET article called "Crowded Roads Ahead for Charity 2.0," musing about the solution. The other fantastic thing about Twitter and certain other social media sites is this ability to develop an online community and empower them to evangelize for you, which can be extremely powerful.