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Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

These corporate-born brands have become some of the most iconic images in the world. This brand recognition is what makes The Red Cross the go-to organization in times of disaster. New Pathways for Youth is an excellent example of how rebranding can positively change the image of an organization. As part of a. 2] Michel, G., &

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It’s 2013: Where’s your nonprofit’s social media policy?

ASU Lodestar Center

Should you change your nonprofit’s Facebook profile image to show support of a hot political issue? Our Center decided to strive for a professional image on all of our social media channels, but your nonprofit may be different and may want to have a more laid-back approach. ASU Lodestar Center. How to write your policy. Get another!

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Why you want your nonprofit to fail

ASU Lodestar Center

While measuring social impact be a positive tool for showing just how much your work matters, in some ways it only really shows us an image of the past- what we have done well. Read Kayla McKinney''s, " Jungle of Trolls: Coping with Social Media Disasters, Controversies, and Blunders.". Like this article? Get another!

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