Research Friday: Branding in the nonprofit sector
ASU Lodestar Center
APRIL 26, 2013
These corporate-born brands have become some of the most iconic images in the world. This brand recognition is what makes The Red Cross the go-to organization in times of disaster. New Pathways for Youth is an excellent example of how rebranding can positively change the image of an organization. As part of a. 2] Michel, G., &
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