ASU Lodestar Center

APRIL 26, 2013

These corporate-born brands have become some of the most iconic images in the world. One example of a nonprofit organization rebranding in order to create a more positive impact on the community they serve is the Arizona based nonprofit formally known as Phoenix Youth At Risk. As part of a. Brand Strategy , 25-25. [2] 2] Michel, G., &

Research 84

Research Phoenix Los Angeles Childhood 84

ASU Lodestar Center

APRIL 23, 2014

While measuring social impact be a positive tool for showing just how much your work matters, in some ways it only really shows us an image of the past- what we have done well. In order for this information to really impact our practice, our organizations must be spaces where a failure is not just tolerated but celebrated.

Memphis 63

Memphis Measure Arizona Nonprofit 63

ASU Lodestar Center

MAY 27, 2011

I will long remember the images of so many people feverishly using their handhelds to discuss the death of Osama bin Laden in social media spaces. Within an hour (and with a huge helping hand from social media), thousands had mobilized and gathered all over the United States to celebrate, remember, and embrace. All You Need is Love.

Social Media 77

Social Media Research Media Social 77

The Science Behind Engaging your Supporters

OCTOBER 3, 2018

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Personas are regularly used in sales and marketing to identify, personify, and strategically message to different buyer archetypes.

Donor 65

Donor Guide Fundraising South Dakota 65