Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 29, 2008
. So, in that spirit, I'm sharing my presentation from last week which is a case study of my blogging ROI. My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. tags: microblog analytics ).
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 25, 2007
Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!
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Beth's Blog: How Nonprofits Can Use Social Media
APRIL 3, 2009
As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". I love the quote from KD Paine, "HITS=How Idiots Track Success." If you are starting, you need to begin by manually across multiple networks and then automate the search using a listening/analytics tool.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2008
Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Should There Be A Social Actions Category on Digg? Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. Giving Good Poke.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2009
A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? " The areas of the blogging ROI analysis included: author contribution, readership growth, reader engagement, authority, cost, and value. Should also note, re.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 28, 2008
And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. So, ran a google analytics reports on visitors and there was definitely a rise on the day I gave the presentation. It got 189 diggs. It's called double-loop learning. But What About Traffic?
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 14, 2009
Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.
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