Connection Cafe

JULY 26, 2011

Some organizations may be tracking their results, but many aren’t utilizing the information in their findings. Having systems that support integration has implications on the front end for campaign design and on the back end for measurement and analytics. The process of proving ROI is complex.

Integration 32

Integration Marketing Org Channel 32

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

If you're using Goolge Analytics goals, you've already thought through some of this. Do you want them to read content, download a screen saver, sign an online petition, sign up for more information, sign up to volunteer, make a donation, or something else? You'll get some bonus information if you have Google Analytics goals set up.

Adwords 69

Adwords Google Game Campaign 69

Judi Sohn

SEPTEMBER 4, 2009

Now, campaign membership is almost an opportunity unto itself, as you can customize someone’s membership with far more information than simply if they received or responded. I like that I don’t have to pile on information to the contact record that’s much better served directly tied to the campaign. That was about it.

Chart 113

Chart Org Contact Campaign 113