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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 17, 2009

According to Target Analytics, which analyzed over 70 nonprofits direct mail programs, response rates have been declining over the past two years, and this decline is accelerating. In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. February 24, 2009 | Laura Copyright © 2008, Care2.com

Demographics 45
Demographics Social Media Online Advocacy 45
article thumbnail

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 17, 2009

According to Target Analytics, which analyzed over 70 nonprofits direct mail programs, response rates have been declining over the past two years, and this decline is accelerating. In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. February 24, 2009 | Laura Copyright © 2008, Care2.com

Demographics 34
Demographics Social Media Advocacy Online 34
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