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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. Financial calculations: net gain, opportunity cost, or comparison to other method. ROI analysis requires documenting, collecting data, and internal discussion and cooperation. Task Analysis. Times Sheet Analysis.

ROI 50
ROI Social Media Slides NTEN 50
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. When standard metrics are discussed, people easily fall into the "mine is bigger or better than yours" comparisons or "numbers data out of context thinking." The Web is changing!

Metrics 56
Metrics Social Media Media ROI 56
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