ASU Lodestar Center Blog: Research Friday: Why Do People Stop Giving?
ASU Lodestar Center
APRIL 1, 2011
And I tell my students that Ill give to any of the worthy causes they pour their hearts into, but they have to ask me in person (not on Facebook)! As the old adage goes, "people give to people, not causes." It's so hard to get people's attention and communicate effectively to them so they trust you and your cause.
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