How One Nonprofit Used Social Media for Damage Control During A PR Crisis That Erupted During a Fundraiser
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2013
As the event organizer, we allocated a few thousand dollars to paid promotion of posts on Twitter, Facebook, Google and YouTube. Fortunately, we had a team of social media volunteers at a central location (our “command center”) at the Mall of America which made it easy to coordinate our response via email, blog, Facebook and Twitter.
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