article thumbnail

New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns. The book also covers what staffing structure is required for success of multichannel campaigns. The chapter goes on to outline different the optimum staffing for multichannel campaigns. Cross disciplinary teams.

article thumbnail

The New Beta Way To Lead

Eric Jacobsen Blog

Drawing on such examples as Amazon , Zappos , Timberland , and Green Mountain Coffee , Ardi explores what it takes to build a Beta company – one that is positioned for success. Beta companies are communities, not armies,” she writes. They are made up of shifting, project or process-based teams instead of rigid functional silos.”

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The New Beta Way To Lead

Eric Jacobsen Blog

Drawing on such examples as Amazon , Zappos , Timberland , and Green Mountain Coffee , Ardi explores what it takes to build a Beta company – one that is positioned for success. Beta companies are communities, not armies,” she writes. They are made up of shifting, project or process-based teams instead of rigid functional silos.”

article thumbnail

The New Beta Way To Lead According To Dana Ardi

Eric Jacobsen Blog

Drawing on such examples as Amazon , Zappos , Timberland , and Green Mountain Coffee , Ardi explores what it takes to build a Beta company – one that is positioned for success. Beta companies are communities, not armies,” she writes. They are made up of shifting, project or process-based teams instead of rigid functional silos.”

article thumbnail

The Participatory Museum Process Part 4: Adventures in Self-Publishing

Museum 2.0

I decided to self-publish The Participatory Museum for four reasons: OPENNESS: I wanted the flexibility to license and distribute the book using an open structure to promote sharing. Also, my whole career is predicated on a structure where I give away ideas on the blog and then people hire me for money. Why Self-Publish?

article thumbnail

Crowdsourcing: Measuring the Impact of the Crowd in Funding and Doing

Beth's Blog: How Nonprofits Can Use Social Media

It was good opportunity for me to look back at the crowdsourcing chapter in our book, The Networked Nonprofit , and update the examples and thinking. The presentation was followed by a discussion about how one might evaluate efforts to engage crowds.

Measure 96
article thumbnail

[VIDEO] Building Your Nonprofit’s Engagement Engine

Bloomerang

” You can find it on Amazon, but I’m going to sort of give you a cheat sheet today and share some of the principles in it with you so you don’t have to buy the book. And the book is structured in a way where each of these elements is given its own chapter with a whole bunch of stuff in it.

Build 126