Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
The benefits of strength-based messaging Strength-based messaging encourages long-term and recurring giving, rather than a one-time gift to meet an immediate need. This encourages sustained donor loyalty over time. The challenges of strength-based messaging Finding the balance in your story. She is not a cancer patient first.)
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