Remove Adwords Remove Grant Remove Nptech Remove NTEN
article thumbnail

Success with Google AdWords (Doesn't Require a Degree)

NTEN

You probably already know that Google Grants gives qualified nonprofits free advertising in the form of Google Adwords, those little ads that appear on the right side of Google search results. But do you know how to get the most out of your grant? On its surface, Google AdWords is a simple system. Or should you.

Adwords 69
article thumbnail

Get the Most out of Your Google Grant

NTEN

You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site.

Grant 69
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Changes to the Google Grants Process

NTEN

Kristie Ferketich, Google Grants Team. I'm happy to share with the NTEN community a major change in the Google Grants process designed to improve the experience for prospective Google Grantees. For more on this change to the Google Grants process, please visit the Google Grants blog post on this topic.

Grant 50
article thumbnail

2009 NTC Preview: Kristie Ferketich on Google Adwords

NTEN

Every Adwords user out there can agree on one thing: there's no one answer when it comes to Adwords. The folks at Google have been more than generous in sharing that recipe with the NTEN crowd. Making your campaign work for your organization can seem one part sweat, one part knowledge, one part pixie dust.

Adwords 36
article thumbnail

Google Grants Advanced: Maximizing Your Grant To Meet Your Organization's Goals

NTEN

Flickr Photo: thelearnr Over the weekend, I encountered a new phenomenon: AdWords squatting. lucrative search terms, building up a quality AdWords presence for them, then, presumably, selling the rights. this kind of stuff up -- "adult incontinence" This is the mindset we're competing against with our Google Grants accounts.

Grant 36
article thumbnail

How To: Evaluate AdWords Performance

NTEN

Maren, German, and Kristie, Google Grants. On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable.

Adwords 47
article thumbnail

Member Appreciation Winner: Google AdWords for You?

NTEN

As the second week of Member Appreciation month starts to wind down, I'm glad for the opportunity to discuss today's particular NTEN give-away: AdWords for Dummies , courtesy of Jossey-Bass/Wiley publishers. That means you can use AdWords marketing for free. That means you can use AdWords marketing for free.

Adwords 36