Back to Basics: 5 Essentials Steps to Email Marketing
NonProfit Hub
SEPTEMBER 18, 2015
Aside from the headline, images are the first thing readers see as they glance at the email. Many will actually look to the images to get clues about what they will read, so make sure the images are relevant and linked to your website or some call-to-action. I can tell you that I almost instantly send those to the trash.
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