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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! We’ll wait. Ok, back with us?

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions. The social media landscape is changing quickly.

professionals

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Don’t Wait: The Time to Plan for GA4 is Now

Forum One

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

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Data to support the relentless pursuit of racial equity 

Candid

Particularly, as many foundations have bolstered their efforts to collect demographic data from grantees, have changes in how we collect that data helped address inequitable funding practices and bring about systems transformation? We decided to develop a shared definition is for benchmarking only.

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Contribute to the Field: Take the Spring 2014 State of Grantseeking Survey

Tech Soup

Because we survey organizations involved in the grantseeking universe twice a year, the information contained in the survey analysis reports (which are free) is current, and catches the tide changes and zeitgeist of grantseeking as they happen. survey grants tsgrantstation GrantStation benchmarks State of Grantseeking programs'

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How to Wow in 4 Easy Steps: A Mash-up

Tech Soup

You know that telling your story is an important way to connect your organization with your constituents and move people to action, but HOW? Drive people to action! Compel people to action right NOW. Create a sense of urgency to move people to action and explain why their help can't wait. Have a Hero. Spoiler alert!*

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Direct Mail Donor Acquisition Strategies

Allegiance Group

This graph shows the cumulative value of a donor acquired in FY18 Once you have completed a donor acquisition campaign, you will use that cost to acquire as a benchmark metric that you will optimize to get the most donors for the least cost in subsequent campaigns. Pay attention to the average unit of sale.

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